Surgical Instruments Industry of Sialkot, Pakistan
Surgical Instruments Industry of Pakistan started in the early 1940s in the city of Sialkot, Pakistan. The industry manufactures beauty instruments, dental instruments and surgical instruments. It is estimated that 80% to 90% of the Surgical Instruments produced by the industry are exported to 140 countries across the world.
Surgical Instruments Industry is an industry where Pakistan enjoys excellent skills and it has almost a century long skilled craftsmanship in the manufacturing high quality surgical instruments. For the last few decades, this industry has adopted the latest technology and equipments to produce the export quality surgical instruments. The whole industry is estimated at $30 billion across the world and Pakistan exported $303 million instruments during 2012-2013.
Instruments Being ManufacturedAs the surgical industry has a flexible process of manufacturing so, wide range of products could be manufactured. Pakistan Surgical Instruments Industry is producing a wide range of surgical instruments such as Dental Instruments, Manicure Instruments, Beauty Instruments, Veterinary Instruments, Pedicure Instruments, Medical Instruments and Disposable or Single Use Surgical Instruments used for anesthesia, diagnostic, vaccination, bone surgery and plaster.
Nowadays, the surgical instruments industry is facing a tough time in the international market, whereas this industry can earn a huge quantity of foreign exchange however it needs to explore properly. The purpose of this post is to take insights into the structure of the industry, identifying the main issues that are affecting it, uncover the constraints and give some proposals to overcome all the existing issues.
Structure of Surgical Industry of PakistanAs per SIMAP (Surgical Instruments Manufacturers Association of Pakistan), Surgical Industry of Pakistan is consists of over 3,200 small, medium and large sized manufacturing units. The industry provides jobs to almost 150,000 semi-skilled and skilled workers. The productions of surgical industry could be divided into two categories that are: Disposable Surgical Instruments and Reusable Surgical Instruments. USA is the big buyer of the Disposable Instruments while Reusable Instruments are mostly exported to European countries.
Weaknesses of Surgical IndustryBrand Names: Since the buyers, who import Surgical Instruments from Pakistan are traders, wholesalers or international distributors and for that reason brand involvement is low. It has been observed that a few world renowned and established brand names are popular among the international buyers. So it is the dire need of the hour that the involvement of the brand name should be increased because they not only become the great means of higher revenues, but they also help, the manufacturers of the instruments in technological up gradation, skill development and quality management system.
Cost: All the Surgical Instruments Manufactured in Sialkot, Pakistan are considered little costly. So manufacturers should cut down the prices to remain competitive.
No Marketing Presence: Surgical Instruments Manufacturers in Pakistan have less marketing presence or infrastructure to allow direct sales or trade with the users in the destination countries. Therefore, they sell to the retailers or small supplier in the developed countries on small profit margins.
The suppliers, that buy Surgical Instruments from Pakistani suppliers, sell the products in the Western Europe and USA at a big profit. For example, a Surgical Scissor costs approx. $1 to Pakistani Surgical Instruments Manufacturers which they sell at $1.25 to foreign buyers or middle man, but it sold by the middleman at $80 price in the foreign hospitals. So, surgical instruments manufacturers of Pakistan should concentrate on marketing presence.
Posted by: Muhammad on Feb 18 2014Tags: Dental Instruments Beauty Instruments Veterinary Instruments Medical Instruments Dental Instruments Industry
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